Tag Archives: website creation

3 Essential Elements to Consider When Creating a New Site II

Here are the rest of the elements that you need to check when having a new site created.

2. Visible brand related information

There will be visitors coming to your site after a Google search, and the first thing they need to find out (aside from relevant content to their search) is who you are and what do you do. Your company’s identity should be visible, should inspire trust and should be available on every page. Here we talk, of course, about the logo.

Some designers get very creative when starting a new site, especially if they feel that the client will be pleased to see and out of the box approach to design. But when considering the logo, it is important to place it where people are used to seen it, and this usually means the upper left corner or in the middle of the header. If your logo is placed somewhere else or is too small in size, the user can get confused. Creativity should never take the place of usability when it comes to important matters like this is.

Aside from the logo, there is another brand related information that should be readily available to the visitors. An About Us page with details about who you are, what you do, what your values and mission are is an absolute must when considering a new site. While you might think no one is interested in reading all those details, they are crucial to building trust.

Since we’re talking about branding now, the homepage is an element that should be designed with consideration for this purpose too. While not all your visitors will get to see the homepage, it all needs to tell a story about your company and why they should trust you and buy from you. The homepage should send a clear message to the visitors so try to keep it simple.

You (or the designer) might be tempted to fit everything on that first page, but if this leads to a page that will take 5 minutes to scroll through, you just have to give up on that idea. The experts recommend that the homepage should be all about what the user sees within the first 5 seconds. It’s that first impression that counts, everybody knows this!

While we’re discussing trust, you need to know what information about the company should be visible on all pages. Links to shipping and delivery, contact us, about us, returns, our team, testimonials, the name of the company, etc. should be placed in the footer of every page. This gives you credibility, and it builds towards trust. More than this, it will help the user reach to the information he wants quickly.

For contact details, setting up just a contact form is not advisable, give the user more options like your address, phone number, a google map anything that you know it will help him get to you or get to know you better.

Stay tuned as next week we’ll come back with a new article with the third element to consider when creating a new site!

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3 Essential Elements to Consider When Creating a New Site I

Every week we have new clients requesting a new site, although some of them already have a site for their online business. What are the reasons behind their request? Some sites have been made years ago and don’t have responsive design, others just don’t like the look of their site anymore, others would want a site that has new options, like their competition has and there are also quite a few that need a new site as the old one does not search engine optimized at all and it would be easier to create a new site than do SEO for the old one.

Whatever their reasons might be, we have noticed that it is difficult for some of them to know exactly what to expect and what to look for in a new site.

When choosing a web development company, some would only consider the price factor while others would struggle to evaluate offers properly. For us, it is important to teach our clients to be able to check and evaluate the result (the new site) by using objective criteria. We want the new site to help them attract more business just as much as they want it. This is why we prepared an article to help them evaluate a site. When these elements are met, you have the guarantee that your site will be able to attract visitors and convert them to customers.

3 essential elements to consider when creating a new site

The elements we are going to talk about cover many dimensions that are crucial for a site: accessibility, branding, navigation and content and they are all paramount.

1. The design

When evaluating the design of the new site you have to look first at the size of the font and character spacing. There are sites that people just don’t have the patience to read as the small font is too small and the characters seem crowded. The ability to read the text will also be affected by the text/ background contrast.

If you can read the text without any efforts and your eyes are not bothered at all by the colors or anything else, you are on the right track. But if you have even the smallest issue with reading the text, then change the design at once. It is not fair to expect your visitors to make extra efforts just to read your site.

Remember that different computers have different resolutions and color schemes, so check the design on several computers and mobile devices before agreeing on the design.

Another important part of the design is how it looks on mobile devices. While we don’t think mobile versions for the site should be developed separately, we do believe in responsive designs that will look good on mobile too.

Although it might be considered a part of the design or not, the loading time is another element to look for. Flash application might make it take longer for a site to load, so avoid them if possible.

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SEO Tips for E-Shops

Promoting an online shop is becoming a more difficult job with each day passing as many new e-shops show up on the market every week. And there’s no question about it, online commerce can be a very successful business for the ones who are doing it right. More and more people are choosing to do their shopping online and just as many are looking for service providers in the online medium.

Usually the difference between an e-shop with high conversion rates that translates into an increased number of sales and a site with no traffic, hence no customers, is in the quality of the site. It’s easy for big brands to succeed in this challenging environment as most of the times they have the money to pay for Google AdWords and also to employ people to take care of the SEO part. But still there are small and medium sized companies that are doing a terrific job with their shops. How do they do it?

SEO Tips and Tricks for eCommerce:

  • An interesting and interactive design that will load fast

Before deciding the strategy to increase traffic you need to focus on what you are offering your clients now. What will they find when they reach your site? Is your site ready to support a 500% increase in traffic? Does your site have a responsive design that will make it easier for the clients to find what they are looking for? These are just a few of the questions you need to ask yourself before embarking in the SEO journey. More than this don’t rely on your intuition and ask an expert for an analysis.

  • Quality over quantity

We all know we need links, lots of links and sometimes we tend to generate them with no consideration for the quality they provide. A SEO professional will be able to help you get the right amount of links to make the site interesting for search engines, without being redundant and boring for the end user. Our advice is to use social media channels to get links in a natural way and also to build relationships that will generate links in time. It is also important to constantly monitor the links and see how each source is performing.

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  • Avoid duplicate content

Many will say it’s impossible not to have duplicate pages when it comes to an online shop. But this is because many of the website developers just don’t have the necessary knowledge to play by the rules and still do a great job. When working with a team of professionals like Worldwide Optimize, you won’t need to give this issue a second thought as we know exactly how to do it right. Another piece of advice from our specialists: if it’s impossible to create different content for each product, you can always use “noindex”.

  • Quality content for each page

Yes, we mean each and every page of the site, including the famous and infamous 404 page. How can you do this? Easier than you might expect is our answer. First of all, creating a blog will help with content as Google will come to index it. Adding links for blog posts to and from product categories pages and product description pages will also be useful. And remember: testimonials from clients that appear in product pages is also content, if you don’t have the comment feature on your site, add it now.

If you are looking for website creation or for SEO analysis in Scottsdale, Arizona we’d love to hear from you. Our team of highly skilled professionals will welcome all your questions and requirements to ensure you’ll get the site of your dreams and nothing less.

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