Whether we like it or not, social media has become an important part of our lives. The digital revolution changed both the way people interact as well as brand’s communication strategies. In most cases it is only a question of having the right attitude that makes the difference in between success and failure. For today, we have prepared a list with five things to avoid doing on social media:
1. Don’t write things that are not correct
Or, in simpler words, we could say “don’t lie”, the internet never forgets and never forgives. Don’t present false information and don’t take on responsibilities that you know you can’t honor. Once you have been accused of being not honest, it will take a while to get your fans and followers trust back. Always count on transparency and back the information you provide with facts.
2. Don’t quit
Once you have decided to start social media accounts, you have to respect your fans and followers enough to offer them consistency in your online presence. We are not suggesting you should post every hour, but don’t make the mistake of abandoning the community you have started.
3. Don’t be arrogant
Even if you are “THE ONE” in your field, there is no need to say it like this. Treat your fans and followers, in the same manner, you would like them to treat you and don’t force your leadership on them. If it comes naturally, that’s great, if not, work harder to become an authority for them.
4. Don’t put value only on quantity
While it is important to set up goals that are specific and measurable, don’t go to extremes and put numbers on everything. Quantity is only relevant if the quality is at a high level. Otherwise, it doesn’t mean much, and it won’t change the results of your marketing campaign.
5. Don’t waste time
And here we’re talking about both your time and your fans and followers. Why open up several brand accounts when you have limited time and resources to put into them? Why have people receiving similar information from multiple news feeds? Our suggestion is to concentrate on what is the core of your business in social media and invest all your time and resources into it.
These are just five of the most important things that you should avoid doing on social media, there are many others, and we will deal with them in separate blog posts. Meanwhile, use common sense when managing the social media accounts, it is a good rule of thumb.