Tag Archives: social media tips and tricks

5 Social Media Tips to Get Your Business Noticed

Nowadays the competition for customers’ attention is growing fiercer with each month that passes by. It doesn’t even matter what channel or site we’re talking about, be it Facebook, Google Plus, Twitter, marketing specialists, company owners and content creators are trying to get more audience for their brands, more visitors that hopefully will convert into more clients.

It’s not an easy task to start a social media account today and get noticed on the market, but it is essential for your business. Whatever your company’s domain might be, everyone (from end customers to business partners and strategic clients) are looking for information online. And you need to be out there, talking and engaging with them, building a good online reputation and answering their questions and demands.

In order to get your business noticed online you’ll need time, patience and money. The amount for each is related to how you want to do things: if you’ll want to pay less, it will take more time and the results are not guaranteed. If you choose to work with a professional team, like us, the cost is very affordable, it won’t take a long time and the results are guaranteed. Why? Because we have the know-how and we are willing to share some of it with you.

Here are some social media tips and tricks to get your business noticed online:

1. Know you audience

This is a critical step in your social media strategy: knowing your audience. Why is it important? In order to communicate efficiently with your fans and followers and to attract them to like your page, you need to know who they are and how you can find them. You need to know how to talk to them so they will want to relate to your company. Most of the times an informal, friendly voice is preferred to a more formal conversation, but it all depends on the brand and core target.

2. Create a social media strategy

Now you know who your audience is and how to address it, next step would be to see where you can find it. Maybe not all social media channels are right for your business and you should focus on just one or two, at least to begin with.

3. Be consistent

Today you have maybe 3 interesting ideas worth posting on facebook, but then you’ll be quiet for 3 weeks. If this is allowed on your personal account as your friends and family understand, on a company’s social media account, consistency is the key. It is essential to be there for them every day and give them something interesting to read regularly. This is why a true digital marketing specialist will have a calendar for posting before even opening an account on the social media sites.

4. Choose quality over quantity

So your social media calendar says you need to post at least 3 times per day and so you do. But what do you post? Is your content fresh and fascinating? Are you giving your fans and followers something interesting every day or just the same old things they can find anywhere online? Does your content make the audience engage with you? Because this is when you know you have good quality to back up your social media strategy.

5. Engage with your audience

Being active on a social media platform implies more than posting every day or every week. Engaging with your fans and followers is the key to success, have them talking about you, ask questions and answer theirs, get to know them and allow them to get to know your company.

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Top 5 Social Media Tips & Tricks

Communication has never been easier than it is nowadays. We have the social media networks to thank for this as they have become a powerful and efficient tool to help us engage with our target audience, mass media and the whole industry.

Social media offers many opportunities for companies from increasing online visibility for a new brand to managing organizational media crisis and all with a relatively small cost compared with other advertising methods or communication channels. Every company that starts a social media profile aims to grow a large community of fans or followers and hopes that all the messages shared will become viral in no time and hence attracting even more people. It doesn’t really matter if we are talking about Facebook, Twitter, YouTube, Pinterest or Instagram, the goal and the strategy is about the same.

But if we have a look at how many companies are trying to communicate online and how many really succeed in doing a fabulous job, it is easy to see that engaging on social media networks is not an easy job and most definitely it is a task for an experienced digital communicator.

Why do most social media strategies fail?

The answer is simple, even if shocking: they don’t really communicate with the audience. In the desperate search for that perfect viral that will take the traffic to new heights, most of them don’t pay attention to the audience, nor do they engage with it in an honest and consistent way.

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So here are 5 tips and tricks for a successful social media communication:

1. Imagine you’re talking to real people

Even if everything is done online and you can’t see them, they are here. Your potential client, your target audience is more than numbers on a marketing spreadsheet. They are real people with real life and problems and they will most definitely appreciate if you address them in a friendly and personalized manner. You already know details about them from your demographic analysis, so talk to them about what you know they like. Dress up your message in a way that is easy for them to digest and even enjoy.

2. Get to know your target audience

When writing posts for social media, many would allow their personal voice or personality to show up in the writing. On the other side, there are many company’s pages that lack a voice at all. The secret to a winning social media strategy is to adapt your voice to your audience and address them in a way they are familiar with and understand. To be able to do this, you will need to take some time and study your target before engaging with it on social media networks.

3. Keep it positive

Nobody wants to be bored or to fill with negative emotions while surfing the social media sites. It is important to keep your messages positive, happy and optimistic.

4. Keep it consistent

We know that sometimes it will take even an hour to write a post that you think it’s good, but no one can really afford to spend this much time on it, especially because you need to keep the posts flowing. Once you’ve embarked in this journey, your audience will want to hear from you constantly. Communicating with them only when it suits your needs or interests is not really an option here.

5. For the last of the tips and tricks, contact us today and we’ll be happy to share it with you! And remember, you can always count on us for your social media strategy!

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