Communication has never been easier than it is nowadays. We have the social media networks to thank for this as they have become a powerful and efficient tool to help us engage with our target audience, mass media and the whole industry.
Social media offers many opportunities for companies from increasing online visibility for a new brand to managing organizational media crisis and all with a relatively small cost compared with other advertising methods or communication channels. Every company that starts a social media profile aims to grow a large community of fans or followers and hopes that all the messages shared will become viral in no time and hence attracting even more people. It doesn’t really matter if we are talking about Facebook, Twitter, YouTube, Pinterest or Instagram, the goal and the strategy is about the same.
But if we have a look at how many companies are trying to communicate online and how many really succeed in doing a fabulous job, it is easy to see that engaging on social media networks is not an easy job and most definitely it is a task for an experienced digital communicator.
Why do most social media strategies fail?
The answer is simple, even if shocking: they don’t really communicate with the audience. In the desperate search for that perfect viral that will take the traffic to new heights, most of them don’t pay attention to the audience, nor do they engage with it in an honest and consistent way.
So here are 5 tips and tricks for a successful social media communication:
1. Imagine you’re talking to real people
Even if everything is done online and you can’t see them, they are here. Your potential client, your target audience is more than numbers on a marketing spreadsheet. They are real people with real life and problems and they will most definitely appreciate if you address them in a friendly and personalized manner. You already know details about them from your demographic analysis, so talk to them about what you know they like. Dress up your message in a way that is easy for them to digest and even enjoy.
2. Get to know your target audience
When writing posts for social media, many would allow their personal voice or personality to show up in the writing. On the other side, there are many company’s pages that lack a voice at all. The secret to a winning social media strategy is to adapt your voice to your audience and address them in a way they are familiar with and understand. To be able to do this, you will need to take some time and study your target before engaging with it on social media networks.
3. Keep it positive
Nobody wants to be bored or to fill with negative emotions while surfing the social media sites. It is important to keep your messages positive, happy and optimistic.
4. Keep it consistent
We know that sometimes it will take even an hour to write a post that you think it’s good, but no one can really afford to spend this much time on it, especially because you need to keep the posts flowing. Once you’ve embarked in this journey, your audience will want to hear from you constantly. Communicating with them only when it suits your needs or interests is not really an option here.
5. For the last of the tips and tricks, contact us today and we’ll be happy to share it with you! And remember, you can always count on us for your social media strategy!