Tag Archives: SEO

How to Create a Site with a Maximum SEO Potential

Usually, we are talking about site optimization for search engines once the site is up and running, but a more efficient method to do this is by setting up a strong foundation even since you are creating the site and the design. Here are a few important factors to consider if you want a site that is both useful for the visitors and has a good optimization for search engines:

The URL structure

When you decide on the structure of the URL to use for your site, it is essential to make sure that it indicates in a precise way the subject of the content on your site. This means that the URL needs to be static and descriptive, containing relevant keywords that will help the search engines and the visitors to understand what that specific page has to offer.

When you want a URL to contain more words, the standard usually requires using the “-“ more than the underscore, and this is also Google’s recommendation. Avoid including numbers or other terms and irrelevant characters. A simple URL that illustrates the focus point of the content on the page will be the best choice.

The navigation bar

It is ideal for the navigation structure to be simple and efficient as for the user to be able to get where he needs to be in less than three clicks. Usually, most sites will have the navigation menu on the upper site of the page or vertically on the left side of the page. Even if others will choose a different page setting for the navigation bar, the studies in the field demonstrate that these positions work the best. Flyout or dropdown type of navigation menus are more pretentious and need to be structured carefully as they present a higher risk of navigation difficulties.

The number of the categories in the menu shouldn’t be more than 7 in order to eliminate redundancies and prevent a difficult navigation. If you need more items in your navigation menu, try adding subcategories to the categories to organize better the content.

Responsive design

You will want users coming from different devices, including mobile ones, to be able to browse your site and enjoy the functionalities. This is why your site must have a responsive design. Make sure you turn this into a number one priority since more and more visits come from mobile devices every day.

Optimization of the images

If your site is an e-commerce platform that sells products, the only possibility to benefit from a maximum SEO potential is to optimize the pictures.

When configuring the design for the site, you must make sure that the images are uploaded at the minimum dimension that will offer the best visual experience. Usually this is about 20-100 kb. It is essential to choose an option that will not have a negative impact on the site’s loading speed because this aspect is usually associated with a big bounce rate and an unpleasant experience for the users.

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What is the ROI for SEO?

ROI is what we all want when it comes to advertising or SEO or any activity that requires us to put money towards something hoping it will make more money in the future. ROI is what all clients want from an SEO specialized company and something that not many can deliver, although it is actually so very easy to calculate if you are performing pay per click campaigns. If you are getting more money in than what you are spending, more than needed to cover the costs with the PPC (pay per click) campaign and the price of the products, than you are getting ROI (return on investment). It is quite easy as we’ve mentioned already to set the value for the ROI when talking about PPC, but things do get a bit more complicated when talking about SEO.

The agencies that are offering SEO services give reports about the value of ROI in more than one way. The most common approach to ROI from the SEO point of view is the ranking in search engines. If the agency can help the company have good results in organic SERPs (search engine results page), most of the times using a few keywords, then the company did its job well. Unfortunately, this is not exactly the ROI we want from SEO, but just a trophy that doesn’t translate directly to money.

Let’s see an example: a company will pay $5.000 per month to an SEO agency to build and maintain a good ranking in search engines for short key phrases. The agency can send reports with those results as ROI. Some agencies have even gotten their clients accustomed to thinking that short SERPs are ROI, but again, we can’t say this is completely accurate.

What we call the real ROI for SEO would be attracting targeted traffic from SERP, whatever the size of the keywords and phrases might be. It can also include the targeted redirected traffic that comes from links on other pages. By targeted traffic, we mean traffic that is relevant to the site and will translate into registrations, repeated visitors, and engagement in social media communities, newsletter subscriptions, and purchases.

What is difficult in reporting the ROI for SEO is that fact that you need to connect the links and the traffic sent by other sites and search engines and then to create the connection in between those data and the conversion results. While Google Analytics can offer some help during this process, it is still hard to synchronize all these things, analyze them and create an accurate report.

Nevertheless, each ROI report for SEO should consider the following key elements:

–   The conversions made due to the strategy followed;

–   The conversions growth in time;

–   The conversions related to the traffic coming from search engines;

–   The growth of traffic from search engines;

–   The growth of the unique visitors’ number and traffic.

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SEM and SEO: How to Make Them Work Together

For the last couple of years, we have talked quite a bit about two techniques that seem to intertwine when we are focusing on promoting a website through the help of Google. These are SEM (it stands for Search Engine Marketing) and SEO (Search Engine Optimization). But their connection is also the one that leads to confusion and we have had plenty of clients wondering if they are one and the same thing.

In short, the answer is that they are two different concepts and both of them play an important role in achieving a common purpose: to bring more visitors to the site.

How does SEO work?

If we want to simplify a lot the definition of SEO we can say that search engine optimization has two main components: the first is on page SEO and it concentrates on a site’s source code and content through the help of ALT tags, titles, descriptions, and keywords used for every page. In a few words, on page SEO is about the users experience on the site. The second component is off page SEO that comprises of all the actions that are taken outside the site that can influence the site, such as references to the site, backlinks, and advertorials and so on.

The purpose of SEO is to attract organically more visitors to the site, with no extra costs.

How does SEM work?

Search engine marketing is, on a certain level, based on an SEO strategy. The content creators use blogs and other types of content for the site to attract visitors. Through SEM, we use multiple techniques to promote that content. This thing can be done through paid advertising. The channels that can be used to buy advertising are Google Adwords, Facebook, Twitter or Youtube, banners on sites, to name only a few.

The costs of these methods vary depending on the budget we have for SEM. Just like in the case of SEO, the paid campaigns will appear first in the results of search engines, of course, if the campaign is created as to be relevant to the search and the content of the site.

How to use SEO and SEM for efficient promotion?

When the strategies for the two methods are well-designed, they work together beautifully and complete each other. The SEO techniques are recommended to create a healthy, stable base that will be the right fundament for implementing the SEM techniques. SEM will help to create efficient and targeted marketing campaigns that will help the users find a specific site that is relevant to their search and the keywords they used.

It is important to mention that the two of them will go well together and prove their efficiency only when the site to be promoted is a quality one. If the site just doesn’t have the quality to make it relevant to the keywords targeted, then all the efforts will probably be in vain. This is why the first thing to consider before starting an SEM or SEO campaign is how well-developed is your site. For a free SEO analysis, contact us today!

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Negative SEO

The services offered by SEO companies and freelancers are meant to position the sites in top positions for the searches requested by the client. SEO is a crucial service for any online business and also an essential part of any online marketing strategy. It is true that we can’t have a successful online business without taking care of SEO in a professional manner.

But Google changes his algorithms more and more often, and this determines a change in SEO methods year after year.

Good quality links are becoming hard to get and extremely expensive, so what do we do in this position? Well, the one thing to do straight away is to stay away and look out for negative SEO.

What is negative SEO?

Negative SEO is on a level the opposite of search engine optimization, and its results are being penalized by Google and poor search results ranking. The methods used to achieve this are not the purpose of our article, we just want to emphasize on how to see it coming and how to protect your site.

Through negative SEO, your site can drop in search results one backlink at a time. Usually the process is visible immediately if someone is checking, of course. Some site owners are doing the negative SEO to their sites themselves, without even being aware of it while trying to get as many backlinks as possible and without considering the value of those links.

At the same time, a competitor might do negative SEO on your site to damage your business. The first thing to do when you see a drop in search results ranking is to contact your SEO company and ask for an evaluation. Don’t delay this, as soon as you do something about it, your results will get better.

What to do to prevent negative SEO:

At least once a week you should check the links to your site, the position in Google searches and the traffic coming to your site. Any drastic traffic drop or position in Google search ranking might be an indication of a negative SEO attack.

In the case of negative SEO you will see a big number of strange looking links sending to your site in content that makes no sense or is not relevant to your site at all. This is when you need to contact your SEO company.

How to get rid of negative SEO:

The first step would be to find out the method they are using or what you have been doing wrong with your site. There is some software online that can help you discover negative SEO through links, but for the other negative SEO methods, it is more difficult.

As we’ve mentioned before, our suggestion is to contact your SEO freelancer as soon as you detect there is a problem. You can also contact us to perform a free audit on your site in case you are not pleased with the SEO services you are getting now. We have had clients that actually paid good money for their SEO company to do negative SEO on their sites, and they had no idea until they asked us for a second opinion. Not all the experts in this field know what they are doing so don’t hesitate to ask for second opinions as it might save your site and your online business.

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