Promoting an online shop is becoming a more difficult job with each day passing as many new e-shops show up on the market every week. And there’s no question about it, online commerce can be a very successful business for the ones who are doing it right. More and more people are choosing to do their shopping online and just as many are looking for service providers in the online medium.
Usually the difference between an e-shop with high conversion rates that translates into an increased number of sales and a site with no traffic, hence no customers, is in the quality of the site. It’s easy for big brands to succeed in this challenging environment as most of the times they have the money to pay for Google AdWords and also to employ people to take care of the SEO part. But still there are small and medium sized companies that are doing a terrific job with their shops. How do they do it?
SEO Tips and Tricks for eCommerce:
- An interesting and interactive design that will load fast
Before deciding the strategy to increase traffic you need to focus on what you are offering your clients now. What will they find when they reach your site? Is your site ready to support a 500% increase in traffic? Does your site have a responsive design that will make it easier for the clients to find what they are looking for? These are just a few of the questions you need to ask yourself before embarking in the SEO journey. More than this don’t rely on your intuition and ask an expert for an analysis.
- Quality over quantity
We all know we need links, lots of links and sometimes we tend to generate them with no consideration for the quality they provide. A SEO professional will be able to help you get the right amount of links to make the site interesting for search engines, without being redundant and boring for the end user. Our advice is to use social media channels to get links in a natural way and also to build relationships that will generate links in time. It is also important to constantly monitor the links and see how each source is performing.
- Avoid duplicate content
Many will say it’s impossible not to have duplicate pages when it comes to an online shop. But this is because many of the website developers just don’t have the necessary knowledge to play by the rules and still do a great job. When working with a team of professionals like Worldwide Optimize, you won’t need to give this issue a second thought as we know exactly how to do it right. Another piece of advice from our specialists: if it’s impossible to create different content for each product, you can always use “noindex”.
- Quality content for each page
Yes, we mean each and every page of the site, including the famous and infamous 404 page. How can you do this? Easier than you might expect is our answer. First of all, creating a blog will help with content as Google will come to index it. Adding links for blog posts to and from product categories pages and product description pages will also be useful. And remember: testimonials from clients that appear in product pages is also content, if you don’t have the comment feature on your site, add it now.
If you are looking for website creation or for SEO analysis in Scottsdale, Arizona we’d love to hear from you. Our team of highly skilled professionals will welcome all your questions and requirements to ensure you’ll get the site of your dreams and nothing less.