Tag Archives: Google

Google Plus for Business

We have already talked about the importance of posting on different social media sites, at different time intervals and in a way that is suitable for every site. Even if we call them all “social media sites,” each and every one of them has its own specifics, a set of rules and best practices, as well as suggestions and recommendations from the experts. Considering these is the first step in achieving success with our social media marketing campaign.

Just like the site and the blog, the social media profile is an essential part of our company’s online identity that we are trying to promote. It is important not to copy paste everything from one site to the Google + account (and the same goes for the other social media accounts too). As each site is different, for each of them we will need to create new visual elements that will be able to attract attention is a way that is suitable for that site. At the same time, if you want potential clients to follow more than one of your social media accounts, you will need to give them different content and provide unique experiences on each of those sites.

So, how do we use Google Plus for business?

Create your company’s page on google+

Make sure you choose the correct category for your brand and add all the information required (name, site, age restrictions, etc.). In the next page, you will need to introduce the tag, motto, short description of your company, the phone number, and e-mail address. Make sure you keep the tag line short, you can use approximately ten words.

Personalize your google+ company’s page

Next step would be to add a cover photo and edit the About section. Don’t miss any sections on your page, a complete profile is always inspiring more trust than a half completed one. But, at the same time, remember what we discussed before and don’t even be tempted to copy-paste texts from your site or other social media accounts. Ask for the help of a copywriter or a social media expert to help with the texts if you feel that you lack in creativity. You will write those texts just once, and it is crucial they represent your company in the best possible way.

Use the design to promote your products or services

There is nothing wrong to use advertising materials as cover photos, just make sure the design will look appealing to your followers. Don’t forget to add your company’s logo and a call to action. As it is the case with everything else on the social media channels, remember that moderation is the key to success, so don’t overdo it with the advertising.

Start posting on google+

Once you are pleased with the google+ page you created for your company, you can start posting. Of course, a publishing calendar will come in handy, and it will help you maintain the consistency required.

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Control Google Search Results for Your Brand

Your purpose is to control as many as possible from the first ten positions in Google searches. You have even put your best efforts into on page SEO and developed a site that has lots of potential. But what happens if you have some bad reviews showing up in the first positions on Google? You can’t delete them so what other choices you have? Controlling Google search results might sound crazy but it is totally doable, here are some tips and how to do it.

Aside from the classic on page SEO, you will also need social media, content marketing and lots of PR. Here is how to use the mix to control the Google search results:

Social Media

Good profiles on social media have a better chance of showing up amongst the first in Google searches after the brand name. It is not unusual for the Facebook profile to come up even before the site of the brand and it is all thanks to the level of authority. Be active in social media channels, all of them if possible and do your best to improve the visibility of your profile. In the URL of the social media site make sure your name will show up and use keywords in the description and also in the posts.

Content marketing

You will need to turn your site into a brand and content marketing is a valuable tool that can help you achieve this. Even if your site is actually an e-shop, you can still have a successful content marketing strategy with the help of a blog. Publish news related to your field and celebrities, or seasonal events or anything else that could score high in Google searches. At the same time don’t neglect to discuss things on forums or other blogs. You might be surprised to see how much these also count for Google’s algorithm.

PR

You can start by publishing articles on sites with high authority, just search it on Google and you will see exactly what we are talking about. Aside from the help of having quality links sending to your site, this method will also bring you a transfer of trust and also recognition of your merits. While you can’t just go and buy these kinds of links, you can benefit from them if you do some networking (how about Linkedin.com?) or engage in some partnerships or events that will get some media coverage. If high authority sites seem to be a bit out of your reach, you can certainly try to connect with bloggers from the same niche. It would be a great start!

While many won’t see it as a PR task, creating profiles on job sites and Wikipedia can also help your business, and these can show up high in search results about your brand. Consider hiring an expert to help with the Wikipedia page as it is very important how your page will look like there. You just don’t want any mistakes being done (not to mention grammar mistakes…).

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