Tag Archives: facebook strategy

How to Turn Visitors into Facebook Fans II

You can find more methods to turn visitors into Facebook fans here:

  1. Reward your visitors for following you Facebook page

You have come to the point where your audience is pleased with your site, and their appreciation translates into Facebook likes. But how do you reward your visitors for liking you on Facebook? While this is not mandatory, rewarding their loyalty can certainly improve the results of your marketing campaign.

The easiest method to do this, while also attracting new visitors to like your page, is to start a contest with prizes on Facebook. Offer them a nice prize, like a free service, a subscription to a course, a free guide or ebook and make sure they know that everybody who liked your page on Facebook is a potential winner.

This is also beneficial for building strong relationships with your fans and visitors. If they are interested in what you are offering, your visitors will also start to comment and share your posts on social media. And you should answer their questions promptly and honestly to show them that you take an immense interest in their problems. Everybody wants to feel valued, so make sure you offer them attention and a warm welcome always, both on your site and on the Facebook page.

Never allow them to feel as if they are interacting with a robot or a brand with no soul. Once they have started following you on your social media page, make sure you show them how important they are to you by sharing details with them and asking their opinion about things that can contribute to the wellbeing and development of the business you are running.

  1. Show your gratitude from time to time

We have all seen posts on Facebook from brands thanking their fans for helping them reach certain goals. This is essential to make the fans as they are part of a bigger picture, and quite an important part too.

Also, make sure you create connections with other important members of the industry on your Facebook page so your fans can see that you are fully in the game. Mutual promotion is also a powerful marketing tool that you can benefit from if you play your cards well.

It shouldn’t matter if you have reached your 100 Facebook fans mark or the 1.000.000; you should always take the time to emphasize the importance of each and every one and thank them in advance.

If you need help with website development or with your social media campaigns, don’t hesitate to call us today for a quote.

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Facebook Strategy for 2016

Over the last years Facebook has seen an immense development; still many brands make mistakes that could be avoided easily. To mention only a few of those mistakes: they don’t have a constant presence on the social media channel, their posts are not backed up by a proper online content strategy, they do not engage with the fans. We have said it before, and we will say it again: without a strategy, the social media channel won’t do anything for your business.

But since we are just entering a new year we thought we should help you with your Facebook Strategy for 2016. If you are a beginner to Facebook for business and have just started using the site, you will have to take it step by step. If you have been using Facebook for a while now, but with no measurable results, you can check here if you haven’t missed any steps.

Define an audience

You just can’t jump this step in your Facebook strategy; it is essential to know who are your potential fans, visitors and even clients. Where do they come from and how old are they are other important questions to answer before starting talking to them. If you would be in direct sales and talking to a potential client, the more information you know about him, the easier will be to close the deal. Marketing is not the same for every age group or demographic target, we talk differently to different people, and it is just the same on Facebook.com.

Set up measurable goals

We have seen companies starting Facebook accounts and just abandoning them as not being worth the time after a few months. Some accounts had 1.000 fans others had 10.000 fans. So what does “worth it” means after all? Setting up specific, measurable goals can help you see if you are on track or not. It might also help you realize how realistic your expectations are. Because writing down 500.000 fans in the next six months might be just as doable as a flight to the Moon in the same period.

Create a publishing calendar

No, we are not taking the fun out of posting on Facebook, but the social media site for business is different from personal accounts that one can use whenever to write about whatever. Facebook strategy for business needs to be consistent and address certain topics, so having a monthly calendar with posts will make your job easier, and it will also give you an opportunity to see the big picture and check if you are doing everything right.

Monitor the results and track your goals

Don’t wait until the end of the year to decide if your Facebook strategy was successful or not, monitor it on a weekly basis and make amendments if necessary. This way you will be able to adjust it to fit your target audience and reach your goals in time. It is also a wise idea to track your goals every month and also adjust them if the estimates prove to be unrealistic.

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