Do you know that saying “less is more”? You can only imagine that these words are not about the web pages as when it comes to the number of pages that relate to the domain of your site, more means always better, especially when you are doing search engine optimization.
Nowadays people rarely reach your site by writing down the name of your domain, even if they know exactly your site, and it is their final destination. Most people will go to Google first, then get to you. If you want as many visitors as possible on your site, you should consider offering them more entry ways. And not only more, but also in different shapes and sizes.
If you find our analogy with the entry way – the door- as we call it strange, let’s get more specific. Let’s suppose you have a great page on your site – the homepage. Then you add pages like About Us, Contact, How to reach us. These are three more doors to your site. How about adding some more now? Depending on the specifics of your site you can add up to 9 pages as main categories of your site and even more as subcategories and landing pages.
Now how about a weekly blog connected to your site? This will certainly add more doors and also offer the visitors a greater variety of content. Pages like Photo Gallery pose a great appeal to visitors as we are all more interested in seeing results rather than reading about them.
All these pages can considerably improve your chances to a better position in Google’s ranking.
If you still have issues finding the motivation to build a lot more web content, you can try these tips and tricks to see what your competitors are doing to be found online:
- Search Google for the keywords you want people to find your site;
- Write down the sites that show up above your site in the search results generated;
- Now try a new Google search using this string: “site:mycompetitor.com” (mycompetitor.com should be replaced by the domain name of the site of your competitors);
- On the top of the page, you will see how many results Google found for that domain.
Do your competitors have more pages than you? Now it is the time to check the content of these pages to give you an idea about the content you can add to your site.
You can use the same string to search how many pages you have on your site according to Google and be inspired to create more. If you have a website, and you want to do as many things as possible to optimize the content for search engines, you should consider an essential tool, and that is SEO (search engine optimization).
If you are new to the online medium, you will find out pretty quickly that content is king and writing for SEO is a must if you want your site or blog to rank well in search results. There are tons of articles, e-books, videos and other sorts of tutorials to teach you how to write content for SEO. You can invest time (and money too as not all of them are for free) in reading them all and become a self-taught expert on writing for SEO if this is your purpose in life. If you just want to show up in search results and have good content on your site, there are others solutions:
- Hire an SEO company and ask them to write your content too. Most companies provide this service, as well as content for social media channels. Although it might not seem like the cheapest option, in time you will see it was well worth the money as it will save you a lot of time, money, and it is completely stress- free.
- Write the content yourself following a couple of simple rules. This won’t guarantee you’ll show up on the first page in google searches, but if you are a talented writer or if you want to be a blogger, that’s the path for you.
How to write content for SEO- The Golden Rules
Choose interesting topics
You have just finished a blog post or article; it’s now time to read it ask yourself some simple questions: Would I be interested in reading about this topic? Is the subject attractive for my target? Do I have something new to offer my audience? Answer them in all honesty as the success of your site or blog is at stake. Content for the sake of content is not enough for anyone, not even for you. If you can’t come up with something interesting to write about, you are wasting time but the target audience won’t spend its time on your blog. Make sure you bring something new to your every post, even if it’s just a different approach to a subject.
SEO is your target, but you are not writing for Google, you are writing for other people. Keep that in mind when you are considering keyword stuffing (just don’t do it). Google will appreciate a piece of content that will be liked by people. So a good rule of thumb when writing for SEO is actually to write for your audience and offer them the best you have. Keyword density and others should be considered only after you have finished and it the text permits it if it allows a natural flow.
Does it seem like we are starting to contradict ourselves? Well, we’re not actually! Although there are things you should forget about (the keyword stuffing part, that’s right), there are others that will help you get a better position in search results. Alt tags, titles and descriptions for pictures and everything else on your site should be a must, as well as using the appropriate HTML code for subtitles (H1, H2, H3). The on-page search engine optimization requires a level of HTML knowledge, but it’s nothing to fear, even if you are completely nontechnical.
If you’re having issues with your HTML code, we’re here to help! Call us today!