Many business owners have big expectations for launching a new website, because they have spent a great amount of time and energy on getting to that point. Whether they are celebrating their very first website launch, or releasing the re-design of an existing website, the process can be a little daunting.
A website is designed for a purpose. That purpose might be to gain sales through an online store, or to encourage potential clients to make an enquiry via the telephone. Whatever the purpose is, this will be tested just after the website launch. The owner of the website will be eager to found out if the site does exactly what it is supposed to do.
Plan Your Launch
Launching a new website requires planning, to ensure that the best outcome is achieved. Everyone involved in the production of the website should be consulted during the planning stages, including web designers and developers, SEO providers, copywriters and e-marketing professionals. These people need to be aware of the website’s completion, and can even help promote it to their own networks once the launch has begun.
Test and Respond
A website should be tested for functionality before it goes public, but there may also be glitches after the launch. The most important thing is that you are ready for problems if they occur, and have an action plan to rectify these as soon as possible.
Your customers might be struggling to make a purchase correctly, and you will need to respond to this quickly if you want their sales. A more subtle problem may occur, such as many visitors leaving a particular page after a short time without making a purchase. This page content will need to be assessed and changed as required.
Promote Via Social Media
Once you have started launching your new website, and it looks great and works well, you should promote it via social media. Let all of your friends and followers know that you have a new design, and encourage them to provide you with feedback. This action will help drive visitors to your site, but you will also receive valuable information from any feedback they give. This will further help you test and refine your website after its launch.
Plan for Growth
Your website may not gain a lot of traffic in the early days, especially if your primary method of attaining visitors is through search engines. You can certainly grow the traffic over time though, and this will include the use of marketing campaigns, including content marketing.
After the launch of a new website, you should start working on expanding your content by writing blogs and articles. Fresh content that is posted on a regular basis will help you become better recognised by the search engines, and keep your website looking new with up-to-date information.
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