Over the last years Facebook has seen an immense development; still many brands make mistakes that could be avoided easily. To mention only a few of those mistakes: they don’t have a constant presence on the social media channel, their posts are not backed up by a proper online content strategy, they do not engage with the fans. We have said it before, and we will say it again: without a strategy, the social media channel won’t do anything for your business.
But since we are just entering a new year we thought we should help you with your Facebook Strategy for 2016. If you are a beginner to Facebook for business and have just started using the site, you will have to take it step by step. If you have been using Facebook for a while now, but with no measurable results, you can check here if you haven’t missed any steps.
Define an audience
You just can’t jump this step in your Facebook strategy; it is essential to know who are your potential fans, visitors and even clients. Where do they come from and how old are they are other important questions to answer before starting talking to them. If you would be in direct sales and talking to a potential client, the more information you know about him, the easier will be to close the deal. Marketing is not the same for every age group or demographic target, we talk differently to different people, and it is just the same on Facebook.com.
Set up measurable goals
We have seen companies starting Facebook accounts and just abandoning them as not being worth the time after a few months. Some accounts had 1.000 fans others had 10.000 fans. So what does “worth it” means after all? Setting up specific, measurable goals can help you see if you are on track or not. It might also help you realize how realistic your expectations are. Because writing down 500.000 fans in the next six months might be just as doable as a flight to the Moon in the same period.
Create a publishing calendar
No, we are not taking the fun out of posting on Facebook, but the social media site for business is different from personal accounts that one can use whenever to write about whatever. Facebook strategy for business needs to be consistent and address certain topics, so having a monthly calendar with posts will make your job easier, and it will also give you an opportunity to see the big picture and check if you are doing everything right.
Monitor the results and track your goals
Don’t wait until the end of the year to decide if your Facebook strategy was successful or not, monitor it on a weekly basis and make amendments if necessary. This way you will be able to adjust it to fit your target audience and reach your goals in time. It is also a wise idea to track your goals every month and also adjust them if the estimates prove to be unrealistic.