All posts by B10g@dm1n

How to Create a Site with a Maximum SEO Potential

Usually, we are talking about site optimization for search engines once the site is up and running, but a more efficient method to do this is by setting up a strong foundation even since you are creating the site and the design. Here are a few important factors to consider if you want a site that is both useful for the visitors and has a good optimization for search engines:

The URL structure

When you decide on the structure of the URL to use for your site, it is essential to make sure that it indicates in a precise way the subject of the content on your site. This means that the URL needs to be static and descriptive, containing relevant keywords that will help the search engines and the visitors to understand what that specific page has to offer.

When you want a URL to contain more words, the standard usually requires using the “-“ more than the underscore, and this is also Google’s recommendation. Avoid including numbers or other terms and irrelevant characters. A simple URL that illustrates the focus point of the content on the page will be the best choice.

The navigation bar

It is ideal for the navigation structure to be simple and efficient as for the user to be able to get where he needs to be in less than three clicks. Usually, most sites will have the navigation menu on the upper site of the page or vertically on the left side of the page. Even if others will choose a different page setting for the navigation bar, the studies in the field demonstrate that these positions work the best. Flyout or dropdown type of navigation menus are more pretentious and need to be structured carefully as they present a higher risk of navigation difficulties.

The number of the categories in the menu shouldn’t be more than 7 in order to eliminate redundancies and prevent a difficult navigation. If you need more items in your navigation menu, try adding subcategories to the categories to organize better the content.

Responsive design

You will want users coming from different devices, including mobile ones, to be able to browse your site and enjoy the functionalities. This is why your site must have a responsive design. Make sure you turn this into a number one priority since more and more visits come from mobile devices every day.

Optimization of the images

If your site is an e-commerce platform that sells products, the only possibility to benefit from a maximum SEO potential is to optimize the pictures.

When configuring the design for the site, you must make sure that the images are uploaded at the minimum dimension that will offer the best visual experience. Usually this is about 20-100 kb. It is essential to choose an option that will not have a negative impact on the site’s loading speed because this aspect is usually associated with a big bounce rate and an unpleasant experience for the users.

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Keywords Strategy

Defining a keyword strategy is the main task at the beginning of the SEO process, and a good keyword strategy can only come as a result of an impressive research. It doesn’t really matter if you are starting developing a site from zero or you are working on a site that has been online for quite some time now, the keywords strategy is essential, and it is only normal for things to be this way. A strategy that only touches the important aspects on a superficial level can do your site more harm than good. For today, we have prepared some tips and tricks for creating and implementing your keywords strategy.

Identify the keywords

When doing this, you will also get a better understanding of your audience and potential clients, and it will help you choose a path for your site’s development. To identify the keywords, you can use tools like Google AdWords Keyword Tool. This tool is one of the best you will find as it was designed for the AdWords campaigns and paid traffic. It might be not as relevant for organic searches, but still a great starting point.

Creating the keywords strategy can take from a few hours to a few days and even week, depending on the complexity of your site, the niche, the industry and a series of other various factors. But you will need to give it the required time, collect the data and analyze it.

Monitor the competition

What keywords and strings are your competitors using? Analyze where your competitors and getting visitors and how do they do it, and this will help with your keywords strategy too.

After identifying the main keywords, search Google and even Bing for synonyms. This way you can get useful suggestions for a potential long tail keyword strategy. Google Trends can also prove to be a helpful tool so don’t hesitate to take a look at it too.

Analyze the keywords

Once you have determined a list of keywords relevant to your site, filter and eliminate the keywords that don’t have traffic potential or are not fully descriptive of the content on your site.

Consider the content

When deciding on a keywords strategy, it is essential to keep in mind how the keywords are related to the content you have on the site now, but also how relevant they would be for a potential content to be published at a later date.

If you are looking for a company that has extended experience in creating, developing and implementing keywords campaigns and strategies, don’t hesitate to contact us today!

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Link Building Strategies II

Usually, the articles posted on the blog area of the site can attract backlinks and references that are relevant and valuable, so always keep in mind that you need content to start your link building strategy. Quality articles with important or interesting information will get to more people as the readers will share it on social media channels, on their blogs or pages, etc. When creating content for link building purposes, always consider the novelty factor or the WOW factor. Boring content that no one is interested in reading will not help you so you can forget about it altogether. When thinking about our apple example, how about a video with interesting food carvings (preferably apples!) or apple recipes for picky kids (moms are a great target for most retail businesses). Consider your target before starting writing or creating the content, they will share it, and they will buy your products or services, so it is important you communicate directly with them.

But you are reading this blog post because you are interested in driving more traffic to your site, more views for your articles or on your product pages. So let’s get to the information that is of interest to you.

Link building strategies:

Consider your competitors’ strategies

To be able to do this you will need a list of the competitors in your niche. To find out who they are, you can search Google for the keywords that are of relevance to your site. Remember to be very specific in your search.

Then you will need to write down the sites that come up first in Google searches. Don’t stop at the first three positions, it is better to research all the results on the first page. Because this is where you want your site to be too. Understanding the strategies your competitors use can help you decide on a link building strategy for your site. Find out the sites that are linking to your competitors’ sites and try to understand how they did it. This way you will see if you can get a link to your site too.

If your competitors have bloggers linking to their sites in their blog posts, maybe you can try getting in touch with those bloggers and offer them a free trial or something in return for mentioning your site in their reviews.

If you see links coming from forums related to the products or services you are also selling, you can leave a reply mentioning the benefits of your products and services with a link to your site.

If we are talking about a press release, contact the site or the newspaper and ask if they would be willing to publish news about your products too.

Get in contact with the online influencers in your niche

You can write blog posts for the influencers on your niche. For every product or service, there must be a few sites or blogs well-known in the niche. With a simple Google search, you can get a list of these blogs. Then get in touch with them an offer to write guest posts in return of a link to your site.

Social media

Don’t ignore what social media can do for your link building strategy. Even if the shares on Facebook won’t help directly, in the long run, you can see an improvement. Make sure you publish on a regular basis good quality content that can become viral.

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Link Building Strategies I

If there would be a currency for the online world, it would probably be the links. Both the quality and the quantity matter when it comes to link building, and it will influence your site’s position in search engines’ rankings. If Google considers your link as Spam or a bought reference to your site, you can get a penalty for this, so link building, if done wrong can do more harm than good to your site.

This means that not every link is important, although the quantity of the links is a factor. The links coming from authority sites and that are added as relevant information are essential and what you need to get better results in Google searches for your site.

What is an authority site?

Google has developed an algorithm that offers each site a grade. The bigger the grade is, the more is the site considered relevant for the market it is in. The grade offered by Google is based on these factors: the page rank of the site, the age of the domain name, the quality and origins of links, the presence on social media networks, site visits, and keywords’ density on page and back links to your site.

Let’s talk now about keyword density. While some people will consider that mentioning your keywords every two other words and in every phrase is the key to successful search engine optimization, we can tell you for sure that they are wrong. A very high keyword density on the page will be considered as spam by Google and treated as such. At the same time, mentioning the keywords relevant to your business is essential for good SEO and the link building strategies. If you are selling apples, for example, make sure you are mentioning this on your site, starting with your homepage. The keywords strings can vary from something as simple as “apples” if you are in a very targeted and non-competitive niche to something as descriptive as “apples for sale in Scottsdale” if your business is location sensitive. This way you are telling Google what is the main focus of your site. Using the same keywords for the backlinks would be the perfect way to do it. Back to our example, it would be great to have a backlink with “fresh apples in Scottsdale” posted on an authority site in an article where they are talking about the prices of apples or something similar. The link you get from the authority site should make a reference to your products or services. Links with no relevance to the content on either page are completely useless for SEO purposes, not to mention even harmful in some cases.

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