All posts by B10g@dm1n

More Content. More Visitors. More Buyers

Do you know that saying “less is more”? You can only imagine that these words are not about the web pages as when it comes to the number of pages that relate to the domain of your site, more means always better, especially when you are doing search engine optimization.

Nowadays people rarely reach your site by writing down the name of your domain, even if they know exactly your site, and it is their final destination. Most people will go to Google first, then get to you. If you want as many visitors as possible on your site, you should consider offering them more entry ways. And not only more, but also in different shapes and sizes.

If you find our analogy with the entry way – the door- as we call it strange, let’s get more specific. Let’s suppose you have a great page on your site – the homepage. Then you add pages like About Us, Contact, How to reach us. These are three more doors to your site. How about adding some more now? Depending on the specifics of your site you can add up to 9 pages as main categories of your site and even more as subcategories and landing pages.

Now how about a weekly blog connected to your site? This will certainly add more doors and also offer the visitors a greater variety of content. Pages like Photo Gallery pose a great appeal to visitors as we are all more interested in seeing results rather than reading about them.

All these pages can considerably improve your chances to a better position in Google’s ranking.

If you still have issues finding the motivation to build a lot more web content, you can try these tips and tricks to see what your competitors are doing to be found online:

  1. Search Google for the keywords you want people to find your site;
  2. Write down the sites that show up above your site in the search results generated;
  3. Now try a new Google search using this string: “site:mycompetitor.com” (mycompetitor.com should be replaced by the domain name of the site of your competitors);
  4. On the top of the page, you will see how many results Google found for that domain.

Do your competitors have more pages than you? Now it is the time to check the content of these pages to give you an idea about the content you can add to your site.

You can use the same string to search how many pages you have on your site according to Google and be inspired to create more. If you have a website, and you want to do as many things as possible to optimize the content for search engines, you should consider an essential tool, and that is SEO (search engine optimization).

 

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SEO Trends that Have an Impact on the Traffic

If you have a good position in SERP (search engine results pages), you will need to maintain it and in order to do so, you will need to be proactive and respond promptly to the changes in the industry, focusing on the trends. If you think about it, every time Google launched an algorithm update, there has been changes in the searches too.

It is possible for you not to see these changes, especially if you are not a professional, but this doesn’t mean they are not there. This is why you need to stay up to date with the changes all the time and align the content you have on your site with the needs of the users, accordingly to the current Google algorithm.

The blog is the one to generate the larger amount of traffic, especially if you are consistent and consequent. You might have even noticed the fluctuations in the search results rankings, and this is only natural. If your website has been developed correctly and you have been publishing high-quality content on a regular basis, you don’t need to worry.

Here are a few trends that have an impact on the number of visitors you have on your site:

  1. The decrease in focus on keywords volume and search rankings

The experience you are offering your visitors is highly dependent on the device they are using to get online. Nowadays people browse online more from devices that didn’t even exist when Google launched the search engine. More and more people are using the search engines now from their mobile device, especially young people while the elderly are still fond of using their computers and laptops.

Remember, Google still counts on the keywords to understand the target audience and its interest in the searches, but not as much to evaluate the utility and the relevance of the content. Google understood over the years that it needs to provide the users exactly what they need, and it put a great effort into doing so. And this is what you should do too: concentrate on the visitor and catering for his needs.

The changes are here to stay, and your choice is to either continue what you were doing or learn to adapt. To give more in order to get more. More visitors, more traffic, more sales. This is why you need a blog. If you don’t have someone on your team able to write it, hire someone or, better yet, a company like ours that has years of experience in doing just that.

  1. The increase in importance of the social media networks

Let’s face it: social media does improve online brand visibility. There is just not two ways about it. You need to be there and engage with your fans and followers.

Social media can help you get more authority in your field, and you will see it in Google’s searches too.

  1. The increase in value of valuable incoming links

Promoting the content to increase awareness and to get more links to your site has become more important than most of us really gave it credit for.

But again, it’s not about any kind of links, it is all about valuable, relevant to your content links.

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Is SEO Worth the Money?

For the last few years, Google seems to be determined to make the SEO people work harder and harder. This was when we started hearing opinions like “SEO is dead, long live Social Media” or “I don’t really need SEO as I have a strong offline brand”. This is why we felt the need to discuss this issue in more depth.

As long as the search engines exist and they are the easiest and accessible way for people to search, find and get what they need online, SEO is worth the money.

Even if Google changes the rules of the game, the purpose of this technique will always remain the same: to make the products and services more accessible to users. The people who will do their job well will adapt and will continue to achieve great results, whatever the number of the updates of Google’s algorithm.

The fact that SEO is an important part of the marketing strategy and less of a promotion method on its own is a completely different story.

It is not enough to have a site if people don’t get to buy from you or if you don’t get the most out of the site’s potential.

Unfortunately, the internet doesn’t work this way. It is like you would spend money to print brochures and leaflets only to leave them in a drawer. Your effort won’t mean a thing if you don’t start distributing them to increase the visibility and generate conversions. The same is true for your online business.

There is an astonishing big number of sites that look absolutely fabulous, but nobody finds them or visits them or buys from them. This is not the purpose of the site, to just look pretty and be online.

Without site promotion, no online business will be successful. There is a joke that went viral about this: “There is no better place to hide a body than Google’s second page of results”. And it is true…

The Internet has billions of sites, and the number grows every day. The competition is fierce, and every single business fights hard to become a brand online and to attract more customers. It is mandatory for a site to reach its target audience. Just remember, if you don’t do it, your competition will.

What’s the role of SEO in site promotion?

In an age when direct communication between brands and potential clients becomes vital, the marketing methods have changed dramatically. Considering the fact that in each home there is a device that connects to the internet, people nowadays have become more and more selective with the products they are using or with the services they pay for. They will look for references to certain businesses before making a purchase. People will talk, look for reviews and join certain communities on the basis of personal preferences. They won’t accept the intrusion of the brands without a critical eye and without filtering the information they receive.

And this is why SEO is worth the money. Because it will get your site closer to the target audience and help you get their trust and drive more sales.

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Basic Rules for a Successful SEO Campaign

To drive an SEO campaign that will deliver excellent results, you need to consider the main objective of the search engines: to ensure the most relevant results possible. To achieve this, Google uses hundreds of different factors to position the sites at the top of the ranking. An SEO campaign needs to focus on a top position in SERP (Search Engine Results Page), but also to maintain the position for a long time. It is an ever moving target because the algorithm updates are quite frequent, so an SEO specialist needs to be always up to date with the news in the field. It is quite a challenge, but it also offers quite a level of satisfaction when done properly.

Website optimization for search engines means applying a set of rules, techniques, and procedures that are carefully planned with the purpose of winning and maintain massive exposure online for a certain business, so potential clients and business partners will find it easy to find the site online. Nowadays, to be productive, an SEO campaign requires consistent and constant efforts to ensure a strong online presence and visibility.

Following a set of simple rules can make any SEO campaign successful:

  1. Identify the relevant keywords. The essence of a productive SEO campaign is in the keywords you identify and select. They need to be relevant to your business and efficient in attracting the target audience.
  2. Site audit. Before even starting with the SEO campaign, you need to know exactly what are the strengths and the weaknesses of your site. To find those, you will need a professional site audit that will include a complete examination of all the technical limitations that have something to do with SEO.
  3. On-site optimization. The next logical step in an SEO campaign in the on-page optimization. The On-page and off-page optimization imply different strategies, but both are just as important. The on-site SEO requires the optimization of the titles, meta tags, HTML tags, keywords, images and internal links. These techniques are not complicated, but are fundamental for scoring top positions in SERP, so none of them can be overseen.
  4. Google, as well as other search engines, will rank a site depending on how relevant its content is. The content needs to be original, with no duplicate pages and to have a considerable length and keywords density, aside from offering important and interesting information. Meeting the expectations of your target audience regarding content is one step ahead in your SEO campaign’s success.
  5. Off-site optimization. The last, but not the least important part of a successful SEO campaign is the off-site optimization that focuses on creating quality content and links to Social Media sites.

The SEO techniques continue to evolve every day while the search engines are changing the search criteria and their algorithms in trying to offer the users the most relevant information for their search. Understanding the basic rules of a productive SEO campaign is crucial in achieving your online marketing goals. It will take consistent work and patience to get the desired results, but the profit generated by this will make it all worth it.

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